It really started as an idea – I had no engineering or technical experience, I come from a business background, but I knew that if I didn’t do this someone else would. So for the first year I was working alone, getting the marketing plan off the ground and starting the patenting process. And from there I worked on incorporating electrical engineering and so forth.
It was very difficult – very difficult, even in Norway. This was seven years ago, and I think there’s been some progress since then, but I spent a long time looking for funding. You know, I would keep calling people and I’d get 200 noes and eventually one yes, and that’s what you’re waiting for. One thing I did was I used the local press to get the word out, I tried to get coverage of all the new developments in the local press. And actually it ended up that our first investor contacted me! It may be that I got very lucky, but that’s how we started.
We’ve made some improvements to the radar detection, and recently to the backend so users like road authorities have a better computer programme to see all the lights individually and manage them. That’s been a big project.
With the radar system, the first generation of Comlight could only detect cars and trucks and other vehicles. It took two years of intensive research and development to create a system that could detect pedestrians, which is what we have now. We’re always working to incorporate market feedback to increase the functionality, and so customers can adapt the system to their needs.
Yes. In fact, though, I often have people come to me and say, “Are you sure it’s working? I can’t see the lights turning off anywhere.” And I say, “That’s great!” That’s how it’s supposed to be. We wanted to create a product that is so effective you don’t notice that the lights are off in front of you or behind you. If you’re walking through a park you don’t want have that spotlight feeling of being lit up on a stage. This applies to cars as well. It’s about safety as well as energy savings – safety and security is a big priority. So the system is working and saving energy, but our eyes can’t detect it.
We want to stay small and stay innovative – to always be one step ahead, because the customers are always asking for more things. We do have some work going on in Canada and the US, but for this year we are mostly focusing on Europe. Our target customers is big lighting companies like OSRAM and GE, because it’s very time-consuming to go after the end-customers ourselves. Companies like that want to offer smart lighting but they don’t have what Comlight has, so they buy our product and sell it on to road authorities, city agencies and so on.
In terms of developing the Comlight system, we’re looking to increase the functionality so it can do other things like monitor traffic, count vehicles or check speed. It’s possible to incorporate things that aren’t even connected to lighting and energy efficiency, and that’s where this technology is going.
Yes, I’m very optimistic. Smart cities as a concept is really taking off, and the market for smart lighting has grown a lot recently. Norway has fallen a bit behind, people tend to want to install the same systems as they always have, but still it’s increasing here too.
Smart cities are one of the biggest movements of our time, and this has really expanded even in just the last year. This is where the world is headed.
Siri will feature at our Venture Angels and Crowd Investors event at Technoport 2014. She will elaborate on the topics explored in this interview as we shed light on the future of funding new ventures. Learn more about Technoport 2014.
Image credit: Comlight AS