He is co-author of the forthcoming “Maker City”, with which examines economic development and the many experiments that are defining the renewal of America’s Cities. A collaboration of The Kauffman foundation, The White House Office of Science and Technology Policy and Maker media, The Maker City Project draws on the innovation efforts of over 100 U.S. cites and towns participating in the Mayor’s Maker Challenge.
As an advisor to United Nations Global Pulse he’s addressed the General Assembly on real-time data for international development and is editor of, “Taking the Global Pulse.” Peter is co-founder and Chairman of San Francisco’s Gray Area Art and Technology Theater, a center for digital media eduction, incubation, performance and exhibition. At Gray Area his team helped pioneer Urban Prototyping, a global movement that engages citizens in the co-creation and co-planning of their cities.
He’s worked with executive teams at Time Warner, Best Buy, Hertz, Sony, Unilever, Thomson Reuters, IBM, Verizon, GE, Estee Lauder, Telefonica and many others on digital and growth strategies. Peter is the former Chairman of Technorati, the pioneering social media search engine and ad network. During a nine year tenure at Apple Computer, Hirshberg headed Enterprise Marketing. He is a Senior Fellow at the USC Annenberg Center on Communication Leadership and a Henry Crown fellow of the Aspen Institute. In 2015 he was a contributor to the MIT anthology, “From Bitcoin to Burning Man and Beyond: The Quest for Identity and Autonomy in Digital